Hero eyes Western Kenya motorcycle market

Indian based Motorcycle manufacturing firm, Hero Motocorp Ltd, has set up an outlet in Kitale with a target of tapping in to the Boda Boda market within the Western Kenya region.

The outlet which will be managed by Marverlet Capital firm will offer stiff competition to rival firms owing to a promise to offer better services at cost effective prices to the region’s Boda Boda riders.

The Trans Nzoia chairman of the Kenya National Chamber of Commerce and Industries Martin Waliaula who was instrumental in the establishment of the outlet said the venture is an incentive to economic growth.

“This outlet is a brain child of our latest visit to India with our main target being to establish an assembling plant to enhance manufacturing skills to local mechanics thus creating employment,” said Mr. Waliaula.

The area county government lauded the firm for setting up the outlet which will serve a market niche of North Rift, Western region and Eastern Uganda saying it is in line with its initiative to woo investors.

“We are delighted to have partners to walk with us in the dream to grow the economy of this region. We will endeavor to support such ventures,” said the county executive committee member for trade Simeon Kisigei.

The area assembly speaker Joshua Werunga said such initiatives are welcome since they not only play a key role in economic development but also provide job opportunities for locals.

“We now want to focus on having assembling plants in this region to give hands-on working experiences to youths who have acquired technical skills in the mechanical field,” said Mr. Werunga.

Former senator Ziporah Kittony said focus must also be put on ensuring that all Boda Boda riders are trained on how to observe traffic rules to safeguard their safety and that of passengers.

Hero MotoCorp’s Kenya partner, Ryce East Africa’s Managing Director Vudayavargam Srinivas advised Boda Boda riders to enroll for a personal accident cover for motorcycle riders.